Vegas Sphere Following Strict Trackside Rules for F1 Grand Prix
Don’t expect to see much of the Sphere’s already iconic yellow smiley face during Saturday night’s Formula 1 Las Vegas Grand Prix. F1 and the FIA, the motorsports global governing body, have barred...
View ArticleLiberty CEO Expects Vegas F1 Event to Generate Big Revenues
The Las Vegas Grand Prix is unlike any party that its owners have thrown. It’s also an experiment for parent company Liberty Media. Instead of hiring a third party to promote the F1 race, the media...
View ArticleF1’s Grand Prix Must Earn Spot on Busy Las Vegas Sports Calendar
Last year, when the powers that be announced this Saturday night’s Formula 1 Grand Prix in Las Vegas, the question was how the famous Strip would be transformed to accommodate a 3.85-mile track. The...
View ArticleWinning Over Gen Z : How Sports Can Get Digitally Driven Fans to Care
Today’s guest columnist is Rick Allen, CEO of ViewLift. Every generation holds multitudes of sports fans, but they don’t all engage in the same way. This is particularly true of Gen Z—the...
View ArticleF1’s Jenson Button Puts Colorful Villa up for Sale in Palm Springs
Seeking a potential income opportunity—specifically a 1930s Spanish-style rental property that’s been revamped in keeping with the iconic style of The Beverly Hills Hotel and Jayne Mansfield’s “Pink...
View ArticleLewis Hamilton Expected to Leave Mercedes for Ferrari in 2025
Seven-time Formula 1 champion Lewis Hamilton is reportedly set to leave Mercedes, his team since 2013, and join Ferrari for the 2025 racing season. Hamilton signed a two-year contract extension with...
View ArticleFerrari Shares Rally on New Orders and Lewis Hamilton News
Shares of sports car maker Ferrari NV rallied Thursday as two waves of good news encouraged investors to bid up shares 13% in New York and 10% in Milan. The Italian automaker’s Formula One team got a...
View ArticleCan Ferrari, Winningest Team in F1 History, Get Back on Track?
This year marks the 74th anniversary of Formula 1, the ne plus ultra of motorsport, and James Allen has been covering more than 30 of those seasons as a journalist, broadcaster, and industry insider....
View ArticleF1 Owner Liberty Media to Buy Motorcycle Racing Circuit MotoGP
Formula 1 owner Liberty Media, led by chairman John Malone and CEO Greg Maffei, has struck a deal to acquire a big majority stake in the company behind the motorcycle racing circuit MotoGP in a deal...
View ArticleLuxury Community in Tennessee Opening Its Own Private Race Track
In the hills of eastern Tennessee, according to the Robb Report, on an 800-acre plot of land, a small army of construction workers is hustling to finish a $250 million gated community. On the day of...
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